TODA FLAGSHIP
Location: Decorscape, Thonglor, Bangkok
Project Type: Interior Design
Size: 200m2
Completion: 2026
Design team:Pitupong Chaowakul with Krit Parephan, Nattaphon Worawanitchaphong, Thiwaporn Thongkon
Photograph: Supermachine Studio
The Archive
Along one side of the showroom runs Toda's full material library — rolls of artificial leather and interior film hanging on rails in tonal sequence. Less product display, more record collection.
On the opposite side, a curved wall sheathed in mirror steel film reflects it all back — folding the space into itself, making the room feel infinite and slightly impossible.
TODA Space
A concrete staircase curves up to the split level and something shifts. Where downstairs crackles with energy and edge, up here is light, green, and easy.
The café counter is worth pausing at — what looks like dark stone and brushed steel is, of course, not. Every surface is artificial skin: Toda's own material vocabulary applied to the room that carries the brand's name. A live demonstration you sit down inside.
Hanging above it all is a crystal chandelier — a relic of a world where every surface was exactly what it appeared to be. Kept deliberately, glittering against raw concrete, it asks a quiet question about what "real" even means anymore. We liked it.
A fully glazed meeting room sits alongside — white oval table, black chairs, a large circular whiteboard on the wall — open to Bangkok through floor-to-ceiling glass. Downstairs is where you discover what Toda makes. Up here is where you decide what to do with it.
TODA ArtificialLab
Toda has been quietly supplying Thailand's interior market for decades — in the walls, the floors, the surfaces of spaces you've definitely been in, without ever announcing itself. That changes now.
The new flagship is a full rebrand and a sharp pivot: Toda is the specialist in artificial materials. Interior film, synthetic leather, artificial stone. The surfaces that look like one thing and are brilliantly another. We were asked to build a home for that obsession. So we built a lab.
A Lab, Not a Store
The site is a raw concrete unit in Decorspace Thonglor — post-tension slabs, industrial bones. We left all of that exactly as it was, then filled it with Toda's own materials and let them do the heavy lifting.
You're greeted by a totem. A sculpted column clad in artificial stone paint, its surface contoured into slow rippling strata — as if the material itself has been evolving for centuries.
Opposite: the Hex Grid. Around eighty interior film samples protrude from the wall in a deep three-dimensional lattice — every panel a different texture, finish, tone. Part display, part installation, part obsession made visible.
Between the two walls, a long stainless steel table. No sales counter anywhere. Just a surface for people to sit around and talk about materials. Above it, a five-metre screen hovers in the ceiling cycling through sky, water, mountain, cloud — photorealistic, immersive, entirely fake. In a showroom dedicated to artificial materials, this feels completely right.
A red LED ticker circles the perimeter: TODA ArtificialLab. Welcome to the future lab.
