SCG EXCELLA

Location: Bangkok, Chiangmai, Hatyai and Khonkhaen
Project Type: Installation and Exhibition Design

Client: SCG
Size: 20m2
Completion: 2025
Design team: Pitupong Chaowakul with
Nattaphon Worawanitchaphong
Photograph: Ductstore Design GURU, SCG

Two teardrop-shaped volumes face each other, their walls built from hundreds of tiles rotating gradually in angle — one sequence opening, the other closing. The effect is a kind of breathing. Despite the weight of the material, the space feels surprisingly light, permeable, almost meditative. We thought of it as a spiritual capsule as much as a structural one — a place to pause, to be held by shadow and reflection, to let the outside world dissolve into pattern and light.

Inside, the contrast is deliberate. Polished copper-toned metal lines the interior, its warmth and reflectivity set against the cool, stone-like texture of the Excella tile. Each surface makes the other more itself. The heaviness of the material becomes the very thing that creates a sense of stillness — a reminder that shelter, at its best, is not just protection from the world, but a different way of being in it.

TILE CAPSULE SCG EXCELLA ROOF JOURNEY

A tile capsule, like a time capsule, is something you step into and leave the present behind. The brief began simply: design a pavilion that could journey across Thailand, durable enough to travel through heat and rain, to perform indoors and out, and to mean something even while moving down a highway.

SCG Excella roof tiles could handle the elements. The question was what the pavilion itself could hold. Size, weight, and logistical constraints layered together into something richer — an invitation to think about what a roof tile becomes when it is freed from the roof.