JIM THOMPSON
porto de phuket
Location: Porto De Phuket
Project Type: Interior Design
Size: 138m2
Completion: 2026
Design team: Pitupong Chaowakul with Thiwaporn Thongkon
Photograph: Supermachine Studio
The store is anchored by Jim Thompson's iconic red wall, a familiar element that connects it to the brand's growing family of retail spaces. Suspended beneath the soaring ceiling, a constellation of floating red cubes brings the scale down to a more intimate level, each one highlighting a different product collection while adding a playful rhythm to the space.
Unlike the more metropolitan branches, Porto de Phuket embraces the easygoing character of Phuket. Natural light, generous volume and an uncluttered layout create a relaxed shopping experience that feels breezy, tropical and perfectly at home in the island's laid-back atmosphere.
Porto de Phuket isn't your typical shopping mall. It's more like an open village—a lively mix of cafés, local boutiques, weekend markets, and visitors from around the world. Positioned right at the entrance, the Jim Thompson store acts as a welcoming landmark, introducing the brand before visitors venture deeper into the compound.
Housed inside a barn-like volume with generous ceiling height and expansive glass façades, the architecture gives the store an airy, transparent presence. Flooded with natural light, the open interior allows the extensive product collection to be displayed without feeling dense or overwhelming.
