JIM THOMPSON CENTRAL FORESTA PHUKET

Location: Jim Thompson Central Foresta Phuket
Project Type: Interior Design
Size: 500m2
Completion: 2024
Design team: Pitupong Chaowakul, Nattaphon Worawanitchaphong, Palin Singhasirithum
Photograph: W Workspace

Given its location in Phuket—Thailand’s most renowned tourist destination—this store is among the largest Jim Thompson retail spaces in the country. Spanning 500 square meters, it offers the most comprehensive selection of the brand’s collections, from timeless fashion pieces to exquisitely crafted home décor. The store is not just a place for shopping; it is an experience—an architectural embodiment of Thai craftsmanship and global luxury.

Positioned at the drop-off area of Central Floresta Phuket, this Jim Thompson store is conceived as more than just a retail space—it serves as a grand introduction to the brand’s world of silk and heritage. A sweeping glass façade offers an uninterrupted view into the signature red interior, an immersive environment that immediately captivates passersby. While incorporating familiar display elements from other locations, this store establishes its own distinct identity, setting itself apart from the Bangkok flagship with a refined spatial language.

One of its most striking features is the herringbone-patterned wall ornament, a design element inspired by the intricate door motifs of the original Jim Thompson House in Bangkok. This subtle yet meaningful reference bridges the brand’s storied past with its contemporary retail expression, reinforcing the seamless dialogue between tradition and modernity.

One of the doors in the original Jim Thompson house compound